Author's Note: Unrealistic premise? Check. Unfathomably naive 'victim'? Check. Tricksy sinister fetishist? Check. I do believe I have fulfilled the requirements for a fetish shop short story, and hopefully I did the trope some fresh justice. Dedicated to all the writers here who wrote the fun and sexy shop stories that were the inspiration for this one.

Rory Baker owned a fetish shop. It had been her favorite dream during her horny teenage years. Oh, to be surrounded on all sides by sensual and erotic clothing and toys! To share that heady pleasure with the blushing submissives and braggadocious dominants, to revel in shared naughtiness and unspeakable fantasies! Upon getting her first extracurricular job she had started saving up for it. When her other friends had started going to college or getting married, she had picked up another job and even started camming for that extra bit of money. Her parents did not approve of her intended line of work, so all she saved was all she got. Their excuse: besides being lewd and crude and completely sinful, it was a long shot, unfeasible, too risque and niche, especially for this part of the country. So, naturally, Rory had dedicated 100% of her spare income to dream no one else believed in.

And here she was, the sole proprietor and employee of Rory's Wearhouse. She thought the name might be too subtle at first, but couldn't resist the silly pun. Besides, it was a name non-descript enough for the sensitive souls who would run her out of town otherwise. False advertising might have been a problem if she hadn't used a tantalizing pair of handcuffs in her logo. The important thing was, she had done it! All the naysayers and prudes who had put her down and laughed at her derisively could now only walk by and shake their heads, disgusted, or maybe begrudgingly impressed. Sure, they would probably end up with more material wealth and a better legacy, but Rory was happy. And that was more than most of her peers could say.

Of course, it wasn't without problems. In fact, Rory had slowly come to grips with the fact that her parents weren't entirely wrong; she'd hardly sold enough products to pay the rent. She hadn't saved enough money for a proper ad campaign, but who would even advertise for such a place beyond the already niche websites? Business was not booming, and Rory was becoming more anxious by the day. The daily mundanities of running a small business mixed with the looming dread of bank notices had worked her into a frenzy.

It was in this susceptible state that her old high-school acquaintance, one Miranda Malone, found her in the shop on a hot summer day. The jingling of the bell on the door instantly caught Rory's attention. A customer at last! She jumped up without hesitation. The day had been depressingly slow.

When she finally recognized who it was, her eyes widened and she slowed her excited approach. Miranda had been one of the more popular girls and never paid much attention to Rory. And true to the meaning of her name, her beauty was to be admired. She walked with a light and elegant poise, her smile graceful and captivating. Her long dark hair flowed around an infuriatingly flawless face, framing teasing lips and dancing eyes. Her athlete's body left the boys' mouths watering, and none too few of the girls' as well...

Today she wore a well-fitted plain black shirt with a low-cut neck to distract her prey. Her running shorts gave way to tantalizing thighs, not yet tanned as it was still early summer. Her pearly white feet clicked across the black tiled floor in a pair of simple flip-flops. She waved daintily at Rory and smiled, giggling and blushing as she looked around at the wondrous displays. Her hopes of making a sale crushed, Rory steeled her will and prepared for what was sure to be a long and arduous grilling. Miranda had always had an air of holier-than-thou about her.

"Oh my God Rory, you actually fucking did it!"

The sudden embrace and the praise in her voice caught Rory off guard. She tensed, wondering if she was being played...

"Hi Miri. I didn't expect to see you in here." Rory immediately regretted coming off so cold, but Miranda took no notice.

"Oh, I definitely shouldn't be here... good God, if my friends saw me here, looking at... oh my God is that a..." Her face flushed red with embarrassment and exhilaration. Rory felt an unexpected churning in her mind and chest as the other girl ran a slender hand through her hair.

"Um... so are you... just browsing then?" Rory stammered.

"Oh no. You have to swear not to tell anyone though..."

Miranda giggled again and Rory nodded eagerly, wondering why her mouth had suddenly dried out and why the air conditioning no longer seemed to be working.

"...I want to find a super sexy... no, slutty bondage outfit for my boyfriend." Rory's stomach clenched, but she held her composure. "I'm talking the works, y'know? Collar, leash, cuffs, maybe even a gag or two."

Rory grinned, her surprising and awkward disappointment in Miranda's heterosexuality fading with the prospect of a big sale.

"Oh, Miri, I think we've got just the ticket for a bad girl like you." Her smile faded. "I'm honestly a bit surprised you're here though. You never struck me as the submissive type."

Miranda shook her head. "Just for him, you know? I don't know what it is he does to me... but lately all I want is for him to just take me and use me, like what the hell? It's weird... I can totally see why you wanted this shop now too. Being in and around all this stuff everyday... it must be intoxicating!"

Rory wholeheartedly agreed. "So, let's see what we can find you!" she beamed as dollar signs danced in front of her eyes.

They took a tour of the shop, pointing and giggling and whispering between them despite the fact that no one else was around. And finally, Miranda stopped in front of the collars, her eyes fixed upon a simple milky white one. Rory jumped at the chance, smelling blood in the water.

"Would you like to try it on?"

Miranda turned and smiled at her sheepishly.

"Actually, Rory... I was kinda hoping... I dunno, would you try it on?"

Rory was taken aback. "But... why me? You're buying this for you, you should know what it looks like on-"

"Please, Rory? I haven't... well, I haven't exactly done this before..."

"And so you're jumping straight into full bondage?"

Miranda's lips went white and her eyes narrowed in frustration. The change in her demeanor was nearly tangible.

"Are you going to help me or not?"

Rory gulped, transfixed by the other girl's threatening posture. "Of course, yes... here, I'll put it on."

Miranda's features instantly softened and she smiled demurely. "Oh thank you so much! You're the best."

Rory's mind was ablaze in confused arousal as she slid the collar around her neck. She had worn them plenty of times before, and yet this experience felt completely new and foreign, with Miranda staring at her like a lioness. The brown-haired beauty put a hand to her mouth as Rory buckled the collar tightly.

"Oh, that's so... wow, that's soooooo sexy on you..."

Rory flushed and wondered for the second time why the air conditioning was so lousy today. And before she could protest, Miranda had picked out a matching leash and clipped it to the large silver ring that hung in front of her neck. Rory felt a twinge of uncertainty run up her spine, but her fears were stayed by Miranda's disarming, admiring face and the promise of money in the bank.

Miranda dropped the leash so that it hung down Rory's frontside, the weight of it forming a dent in her plain shirt between her breasts. Rory tried to swallow and her tongue stuck to the top of her mouth.

"So..." Rory cleared her throat, breaking the silence, "... are you interested in anything else?"

"Um, yeah actually... how about..." She looked around the store until her eyes fell on it. "Oh my god yes. That corset. Oh please, Rory, you have to show me how it looks."

"But what if you get home and you don't like how it feels? I mean, shouldn't you try it, since it would be yours, after all-"

"Rory." The authoritative tone was back, her nostrils flared and her eyes unyielding. "Please demo the corset for me."

Alarm bells were clanging a circus in Rory's head. But the corset Miranda had suggested was the most expensive one Rory stocked...

"Um... okay. Alright. You'll need to help me get it... get it cinched though." Rory could not quite believe that she was going through with this. She was annoyed that she had to kowtow to Miranda's demands out of desperation for her sale. And yet... she had to admit that something else was bothering her too... something she dared not think about too hard just right now.

Miranda's commanding veneer once again melted into girly gratefulness. "Oh thank you so much, I really do appreciate it. I promise I'll be done soon."

Temporarily satisfied, Rory stripped out of her shirt and bra, revealing her already tight waistline and her supple breasts. She thought she could feel Miranda's eyes ogling her body, and instinctively raised an arm over her hardening nipples. Miranda giggled and placed a soft hand on her shoulder.

"Come on, Rory, I have them too."

Rory stole a glance at Miranda's bust, confirming that she did, indeed, 'have them too'. And oh, did she have them. Voluptuous, mouth-watering mountains of flesh strained beneath her shirt, so close Rory could almost feel them pressing up against her. She reached for the corset distractedly and slid it around her waist. She began to zip it up behind her, reaching nearly halfway before she felt Miranda's hand on her own.

"Let me..."

Rory began to feel the embers burning within her. There was no denying any more that she was aroused by the whole situation. She hoped she could make it through the rest of the ordeal without Miranda noticing. After she made this sale she was going to fuck herself silly tonight. It was only fair, what with the torment she was enduring now. It was really too bad that Miranda had a boyfriend...

Cinch.

Rory gasped as Miranda pulled the first of the laces taught. "Ah... that's too tight, Miri. I need to breathe you know."

Miranda giggled. "This is just the first pass Rory! Besides, this will be so sexy when it's finished."

Cinch.

"AH! God. Fuck. Mmmm. Are you... sure this is... unf... what you want?"

"Oh, I'm absolutely in love with it! I think it could use just a little more adjusting though..."

CINCH.

Rory panted in wincing gasps. She could hardly expand her stomach now, and had to use her chest to breathe. Every precious inhale and exhale caused her breasts to move up and down, the quarter cups on the corset pushing them out proudly. And despite her preoccupation with her own irregular breathing patterns, Rory did manage to notice she wasn't the only one suffering a shortness of breath.

Miranda slowly circled her, eyes saucer-wide and hands clasped in front of her open mouth.

"Oh my god Rory. You have to see yourself in a mirror."

Miranda grabbed the leash and pulled her forward all-too-brusquely.

"Hey!" Rory squeaked as she stumbled.

Miranda dragged her over to a full body mirror between two racks of whips and let go of the leash. Rory stepped forward and stared in shock at her constrained body. Miranda was right. Her already attractive figure had become nearly irresistible.

"Take your pants off, please."

Rory jumped and faced Miranda with surprise. "What?!"

Miranda was holding a very short leather mini skirt in her hands. Rory hadn't even noticed her leave to go get it. She had been so distracted by her image in the mirror... and for good reason. Why hadn't she thought of this outfit before?

The hardness was still in Miranda's smile, but again, the price of the skirt was quite high...

"I think this will really complete the whole thing! But I won't know for sure since those pants are, uh, well mucking it up, to be honest..."

Rory felt the goosebumps flee her skin as a moment of hot indignation overtook her. These pants weren't even bad, they fit her well! They weren't mucking up anything!

A whisper nagged in the back of her mind. True, they really didn't fit with the outfit, she supposed, it would kinda ruin the whole image...

She shook her head, trying to clear her thoughts. This was starting to go too far, even for such a handsome sale. And the way Miranda was looking at her made her feel exposed enough already.

"Come on, it'll be so cute!"

Manipulative bitch, Rory thought, knowing how true Miri's assurances rang.

She slid the pants down her legs and struggled a bit to get them off her feet, bending in the corset far more difficult than it first seemed. Oof. Definitely too tight. And then to her surprise, Miranda knelt behind her and helped her slide the short skirt all the way up her slender legs, her hands slowly pulling the material up and over her hips before tracing back to fasten the skirt just above the curves of her butt. Rory stifled an involuntary sigh.

Miranda giggled and Rory froze. Had she heard it?

"Um, Rory... haha, you might need to change your panties after this..."

Before she thought about what she was doing, Rory reached her hand under the skirt and felt a dampness at her crotch. Embarrassment coursed crimson through her face. She hadn't even noticed. She snapped her legs shut, even though it was far too late, and her lip trembled as she looked in the mirror at the nearly unrecognizable vixen in front of her.

Miranda got up and stepped in front of her, blocking Rory's view of herself with a pair of mesmerizing eyes and a knowing smile.

"It's okay. I might be having a problem with the waterworks myself, no thanks to you."

Rory felt that if she got any redder she might as well cosplay a tomato.

"Hey Rory..." Miranda's touch was like electricity on her goose-pimpled arm. Rory could no longer swallow properly, her mouth a desert, and just barely managed to find her voice.

"So, are you all set?" she croaked.

Miranda smiled and shook her head. "Just a few more things! Then I promise we'll be all set to go."

She dashed to the other side of the store and returned with a pair of tall black boots with absurdly high heels. She held one out to Rory.

"You do the right, I'll do the left. Faster that way, yeah?"

Rory gulped and nodded. "Sure, definitely."

The boots weren't the tallest Rory sold, only reaching up to the tops of her calves. Yet even with two sets of hands, it took a number of minutes for both girls to finish lacing the boots. Rory tried her best to match Miranda's tightness, but when the other girl ran her hands up and down Rory's handiwork, she frowned.

"Just a bit tighter on this one."

Rory was about to protest that it was quite tight enough, thank you very much, but Miranda looked up at her sharply. "Just for the effect! It'll be quick and easy, I promise."

It certainly was both of those things. And somehow the extra constriction around her calf and the cramping in her foot felt comforting to Rory.

"Walk around a bit for me."

Rory took a few wobbly steps and tried to gain her footing.

"Not so timid!" Miranda laughed. "Strut like you own this place!"

Rory felt the haughtiness return. After all, she did own this place. Who was Miranda to tell her how to walk? She was just a customer! Soon, as she walked among the racks and shelves, her hips were swaying back and forth like an old metronome, the skirt sashaying about her upper thighs to emphasize how she wiggled. When she returned to look at herself in the mirror among the whips, Rory was out of breath.

She blamed it on the corset, of course.

Miranda was positively beaming, looking starstruck. Rory felt a pride welling up inside her as the more popular girl watched every move of her body. She struck a pose.

"I'm not sure your boyfriend will survive too long if you wear this around him."

Miranda giggled gleefully. "He won't even survive you walking through the door!"

Rory killed her pose and was suddenly back on alert. "Me?"

Miranda stared blankly before she recognized what she'd said. But rather than dodge and shift she burst into full out laughter.

"Oh, silly me. I meant to say, 'He won't survive me walking through the door!' That outfit is just so sexy it's got even me flustered, can't think straight! I'm such a ditz, you know."

This reassured Rory, and even made her feel warm inside. She'd never thought herself pretty enough, or at least confident enough, to make the guys want her. And here she was, years later, managing to arouse Miranda Malone simply via walking! A newfound sense of power washed over Rory.

A shame it wasn't to last.

Miranda stood up and walked very close to Rory, to whisper in her ear.

"Just a couple more accessories, and I'll buy the whole package."

The full meaning of the promise was lost on Rory, who was ecstatic with the sale she was about to make. It would almost put her through to next month, and way ahead of schedule!

Rory's high spirits vanished when Miranda returned with a strict looking posture collar in her left hand, and an intimidating plug gag that looked like it would cover half her face in the right. Miranda looked down embarrassedly and smiled. Rory couldn't help but chastise herself for doubting the girl. Sure, she'd been a bit of a cunt in high school, but that was over and she was clearly out of her depth here. It was her first time buying any bondage gear and she wasn't a poor girl, it was natural for her to get excited and go a little overboard, right? All the same, Rory did not want to give control of her speech to a woman she hadn't ever known very well. As tempting as it was, because high quality plug gags didn't come cheap...

"You're um..." Rory debated if she should draw the line at last. She sighed and slumped her shoulders, the temptation overcoming her. "You're sure you want to try that one?"

Miranda nodded meekly.

"I know it looks cruel, but the thought of my boyfriend being able to use my mouth while I have no say... and then plugging it up afterward so I can't spit anything out... unable to protest besides whimpering and moaning... the amount of control he'd have over me would be so hot." Miranda shuddered almost imperceptibly, but Rory caught it. "And a bit scary if I'm honest."

A cool drip of desire began to slide down Rory's leg, and she hoped Miranda would not see it. She wondered if she could get Miranda to pitch the products to all her girlfriends. Maybe even their boyfriends, who would surely not mind having the opportunity Miranda just described. She was already so much better at selling the gear in an enticing way than Rory would ever be. Hell, she even makes me want to buy my own stuff, Rory mused.

"Alright, but not too tight... ack! ... Hey, I said not too -- mfunumnaa ... 'iri!"

Glup.

Miranda had been so quick in her whirlwind transformation of Rory's neck and face that she'd hardly had time to process what happened. The pretty white collar was removed, and Miranda shoved it into her pocket. Rory made a mental note just in case Miri tried to distract her and shoplift it later. Then the posture collar was locked around her neck, squeezing beneath her lower jaw and forcing her to look upward. It wasn't as tight as Rory had worried, in all honesty, but the effect it had on her psychologically was far more severe than she expected. She could hardly move her head in any vertical direction now. The problem was made worse by the plug gag, tightened cruelly at the nape of her neck and the rear of her head. And then Miranda connected the two somehow. Now it was much more difficult to even turn her head from side to side! Rory started to panic, and moved her hands up to dismantle everything, but Miranda stopped her and caressed the shiny black material covering her face. A strange pit of dread and arousal mixed like a drug in the pit of her stomach. She couldn't keep going along with this, could she? This was way too far!

"Leave it for just a little while. I'm almost done," Miranda assured her softly, the hardness and commanding tone returning ever so subtly.

Rory nodded. What else could she do? Why was she feeling so overwhelmed? Strutting in the boots and skirt and corset had made her feel sexy and powerful. Now she felt utterly helpless. Amazing what one piece of clothing could do.

Rory had worn a few gags before and knew that her saliva would quickly start pooling, and before long would be dangling down to her breasts just like the plug on the chain. She prayed Miranda would finish before then. It would be too humiliating, salivating like a dog in front of someone she was going to sell to. Would Miranda even want to buy a gag with Rory's spit all over it?

She didn't have time to consider the implications if the answer to that question was yes. Miranda had snuck off and returned with a pair of large ankle cuffs, which she locked around Rory's legs without hesitation.

Nope. Nope nope nope. This has to stop now. Too far.

"'iri. 'ake uh cush ogh."

Miranda smiled at her and cocked an eyebrow.

"Sorry, Rory, what'd you say?"

"Shake. Uh cushths. Och."

Miranda laughed and shook her head repeatedly, patting Rory on the shoulder.

"You're so cute when you try to talk with that gag in your mouth. But I just can't understand a word you're saying! Better keep it plugged, just for now, right?"

"Mmmffaaammmmnnnn!"

"There, that's better. Oh, you're such a doll right now! If you could do just one more thing, just to make sure it'll look okay... put your arms behind your back?"

Rory shook her head adamantly and crossed her arms under her corset-boosted breast. She was already unable to flee due to the hobble chain between her ankle cuffs, anything further was just going to panic her more.

And so she remained convinced, until Miranda put a hand on her cheek and looked deep into her eyes. Rory could see the lust and hunger, but it was mixed with a bit of pleading... wasn't it? It was the last thing, she'd said, just this one more thing, then the sale was as good as done and she could get out of this bondage and go screw herself unconscious in the back room...

She exhaled defeatedly through the gag and Miranda cooed appreciatively. Rory placed her hands in the small of her back and held them there, gazing at her incredible reflection in the mirror. She looked as good as any fetish model. Hell, maybe even better than most.

Miranda circled her like a shark. Rory's transformation from cashier into sex toy was basically complete, and thus so was Miranda's own transformation. Gone was the peppy, naive first-timer demeanor she had displayed for most of the shopping excursion. Now her eyes turned critical, like a rancher inspecting a cow before the auction. She turned route after route around Rory, adjusting the skirt here, turning her chin further skyward there, poking and prodding to make sure the outfit was to her liking. Rory just waited, her mind buzzing and descending into unfocused incoherence.

"Wow. I knew this outfit would be good on you."

Rory's ears pricked. Another slip of the tongue maybe?

"But there's just one thing wrong, dear. Could you move your wrists a bit higher?"

Rory complied, bending her elbows and resting her wrists in the crook. She was far too gone to resist such a simple request now. But Miranda sighed with exasperation and stomped behind her.

"No, no. Not like that. Like this."

Suddenly Rory felt her wrists wrenched up between her shoulder blades. She cried out but the sound was muted by the plugged tube between her teeth. Before she could tear her strained arms out of Miranda's grasp, a set of soft white cuffs was around each wrist. And Miranda held the chain connecting them.

"Now, now, I just need to see this pose for a bit, I know it's uncomfortable..."

Uncomfortable didn't begin to describe the burning ache in Rory's shoulders. She was flexible but she had her limits, and Miranda was forcing her dangerously close to breaking them. She held back burning tears of pain and confused fear, but kept her wrists in place.

"That's a good girl."

Rory looked up to see Miranda back in front of her. How were her wrists still being held behind her? She jerked her hands back and choked as the collar pulled back with them. She had chained her wrists to the collar! Rory whimpered and looked beseechingly at Miranda. There was not a trace of sympathy in her eyes. Just a fascinated amusement.

And hunger.

"Oh, you're magnificent!" she enthused. Rory shook her head. She felt like the exact opposite. Her breasts were now spilling forward, her nipples pushed up and out of the cups which barely hid anything now, the arch of her back only emphasizing the curves of her ass. The look certainly was sensual beyond anything she'd imagined. It was just that the physical cost seemed so high...

"Alright... maybe just one or two more things."

"MMMFFFF!" But you said you were done after this!

Miranda clipped the leash to the ring on the posture collar and began to lead the tormented Rory to the back of the shop.

"Here's where all the real fun is, right?"

Rory knew what was on those shelves without even looking. Miranda grabbed a medium sized buttplug off the shelf and held it up in front of Rory's widening eyes.

"Let's start out small, shall we?"

Rory shook her head and stamped her feet as much as she could. But that's not a small, that's a medium!

Miranda yanked down Rory's last remaining item of vanilla clothing, straight to her knees. Rory panted and gasped as the other woman ran the plug through the folds of her sex, lubricating it with her substantial fluid. She groaned loudly as Miranda pushed it in all the way to the base. Rory was left panting and gasping, trying to accommodate the plug in her ass as Miranda retrieved a thick bunny vibrator. Rory hardly noticed her impending friend until it was halfway inside, and then she squealed loudly and tried to get away from Miranda.

A sharp swat on the back of her exposed legs prohibited further struggling. The sting of fear and humiliation hurt more than the fading sting on her skin.

With surprising strength, Miranda swiftly tore Rory's underwear away from her knees and threw them carelessly onto an array of leather bras. And then up into her needy vagina, all the way to the hilt, the long vibrator slid. Rory was so wet that even the thickness of the monster wasn't preventing it from slipping out. So Miranda went to acquire a chastity belt.

Soon Rory was locked in the steel prison, the objects filling her pussy and ass trapped inside her until Miranda decided otherwise. And judging by the lock she chose to secure it with, it was going to be a while.

The buzzing suddenly filled her abdomen with a violent shaking. Rory turned her knees inward and began to breathe heavily through her nose, unable to get enough air to protest with more than a faint squeal on every exhale. Miranda walked behind her and began to squeeze and pinch at her boobs, her hands taking in their full shapes like hungry mouths.

And then a pair of tweezer clamps were clipped to her nipples. Rory was in such a state of shock and confusion that she shook her tits to try and dislodge the clamps. The resulting pain let her know quite clearly what a mistake that was.

Miranda continued her assault on Rory's sensitive breasts and began to whisper in Rory's ear.

"It took me a long time to be comfortable with what I am. I was always jealous of how easily you accepted your kinkiness. So you're going to help me play out a few scenarios I've always dreamed about and never gotten around to, okay?"

Rory wasn't fully aware of what Miranda was saying, too preoccupied with the sensation between her legs and the massaging on her chest. But she faintly recognized that Miranda had indeed played her. There was not a trace of submissiveness left in the other woman's character.

Miranda grabbed the leash and began leading a very sexy, moaning Rory toward the shop.

"Besides, my boy-toy has been just dying for a slutty mouth around his cock, it's been at least five months by now. And you've got such a perfect, slutty little mouth, Rory."

She could already feel herself easily building toward the first climax, the vibrator practically thrashing against the walls of vagina and shaking the plug in her ass as well. She took mincing steps, following the other girl out the jingling door and into the cruel sun.

"There's my car. I'm afraid you'll have to ride in the trunk this time. God, I hope no one sees us and notices how much of a dirty slut you are."

Rory's knees were weak and she certainly hoped no one saw her in this condition. She worried how much longer she could keep herself from gushing all over the sidewalk. The car looked so far away. And as she stumbled and grunted her way, following the taut leash in Miranda's firm hand, she suddenly realized the true horror of her situation.

No one would be watching the cash register!